Join Wildlight and PACCO for "Precision Marketing: Crafting Your Niche and Positioning Your Offerings as the Ultimate Solution." This informative workshop is designed to help you effectively market your business, products, and/or services. The free workshop will be held on Wednesday, February 19, 2025, from 12:00 PM to 1:00 PM PST via Zoom.
To register and reserve your spot, please click here. Upon registering, you will receive a confirmation email containing the Zoom link for the workshop. If you do not receive a confirmation email, please contact us at wecare@pacco.org.
Who Should Attend?
All small business owners in various stages!
What You'll Learn:
Define niche vs. general marketing
Identifying your business’ niche target audience
Crafting a unique value positioning
Creating content that speaks to your customer’s pain points and desires
Event Details:
Wednesday, February 19, 2025
12:00PM- 1:00PM PST
Via Zoom
Cost $0
Carolyn’s Bio:
Carolyn Lai Moore is a Sales Leader & Career Strategist at Wildlight, a company she started in 2021 to help 1st/2nd-gen API professionals confidently self-advocate in the workplace by merging inner work with proven negotiation and communication strategies. In three years, her clients have collectively secured $1.25M+ in additional pay, bonuses, funding, and project scopes with her training.
Before that, she spent 15 years in strategic sales and leadership, helping build and scale early-stage, high-growth companies such as Yelp and ClassPass Mindbody. She’s a 2x entrepreneur, always holding a sweet spot for small and mid-sized business owners.
Originally from Oakland, Carolyn lived in Brooklyn for a decade and now adventures around Portland with her husband and two girls.
VenueOnline WebinarStartsWed Feb 19 2025, 12:00pm PSTEndsWed Feb 19 2025, 01:00pm PST