Part of the MESO (Micro Enterprise Services of Oregon) Classes and Workshops collection.
Create a retail experience that will satisfy your small business's clients and encourage them to buy more and return often.
The world of retail is in the midst of a technological revolution with the dominance of e-commerce. The shopping experience created by powerful merchandizing has never been so important. We will examine merchandizing best practices, psychology and how to best utilize these tools to grow your business.
We will cover:
Eye-catching displays
Effective store layout and flow
Creating promotion hot spots
Shopper psychology